Employment Opportunities
To apply for any position, click below or email us at [email protected]. Please include the name of the position in the subject line, then explain why you would be a good fit. Please include experience, links to prior work, and a resume (if available). Also, list out the last 3 books and movies you’ve enjoyed, recommend, and why.
1. Marketing Director
We are looking for experienced leadership to join our Compass Classroom marketing team. The director needs to be a communications professional, have a developed Christian worldview, and have a solid understanding of homeschooling and/or experience in its various facets. Either from a marketing or homeschooling aspect. We market primarily to women who oversee their children’s education so voice and authenticity are paramount.
This position is preferably for someone who lives in the Nashville/Middle Tennessee area and can thrive in a remote working environment. Full Time
Responsibilities & Duties
- Oversee email marketing, its writing, and execution
- Oversee social media, its advertising, campaigns, and analytics
- Understand and implement solid SEO
- Understand Google Analytics and other tracking tools
- Understand and implement marketing funnels, drip campaigns, and upselling
- Branding, art direction, and an eye for design
Knowledge, Skills, and Abilities
- Strategic Planning
- Budget planning and management
- Creative campaign development
- Project management
- Email marketing / Email design, development, and their platforms
- Website CMS: WordPress, Woocommerce, and Shopify
- Social media strategies
- Media Planning
- Self-motivated. Proactive, not reactive
- Strong communication with a focus on collaboration
- Writing, grammar, vocabulary, and voice
What to Expect
- This is a full-time position with pay based on experience.
- Develop ideas for new marketing, sales processes, and improve current strategies toward new audiences
- Attend and plan discussion points for weekly team meetings; manage marketing project platform (Trello) and assign tasks to marketing team members
- Help plan and make recommendations/requests for new marketing assets, such as ad graphics, email graphics, PDFs, and website design changes
- Collaborate with ads manager to create or adjust strategies, plan creative, review ads for congruence with brand style/voice, and review ad data results
- Collect and analyze data into Google Sheets and other reporting software to include: ads results, sale results, and other reports for specific needed analysis and KPIs
2. Paid Ads Manager
Are you passionate about driving results through digital advertising? Do you have a knack for crafting compelling ad campaigns that convert? We’re looking for a skilled Paid Ads Manager to join our team.
As our ads manager, you’ll play a pivotal role in expanding our reach and impact by devising and executing effective paid advertising strategies. You’ll be responsible for managing various online advertising platforms, optimizing campaigns, and analyzing performance metrics to ensure maximum ROI. The ideal candidate is a data-driven marketer who possesses a deep understanding of digital advertising trends, excited about new marketing opportunities, and appreciates our market… homeschooling parents.
Responsibilities & Duties
- Develop, implement, and manage successful paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and more.
- Setup various campaign types (Search, Display, Shopping, Video, App, Retargeting)
- Account & Campaign Audit and optimization
- Conversion actions setup and audit
- Tracking analytics setup (FB Pixel, GTM, UTMs) management and audits
- Conduct thorough keyword research, audience targeting, and competitor analysis to refine campaign strategies.
- Create compelling ad copies and visual assets that resonate with the target audience and drive engagement.
- Monitor campaign performance daily, making data-driven adjustments to optimize for key performance indicators (KPIs) such as CTR, CPA, and ROI.
- Collaborate with the marketing team to align paid advertising efforts with overall marketing goals and initiatives.
- Stay up-to-date with industry trends and best practices to continually enhance campaign performance.
- Prepare regular reports showcasing campaign results, insights, and recommendations for improvement.
Knowledge, Skills, and Abilities
- Proven track record of managing successful paid advertising campaigns, preferably in an e-commerce or education-focused environment.
- Ability to implement conversion tracking on website(s) using GTM to create triggers and tags for ad platforms
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional written and verbal communication skills, with an eye for detail and creativity.
- Self-motivated and able to work independently, as well as collaboratively within a team.
What to Expect
- This is a part-time position and can be done remotely
- Pay is based on experience
- Opportunity to shape the digital advertising strategy of a growing company.
When applying for this position, please send us a 5-7 minute video (loom or other) of an example ad account showing performance and what you did to drive that performance.
3. Marketing Coordinator
We seek someone with strong homeschool marketing experience to help organize and execute marketing campaigns and consistent marketing tasks. Should have experience implementing marketing campaigns, managing a small marketing team, knowledge of digital and social media, be very organized, and have an eye for design. This person would work under and assist the Marketing Director in managing various campaigns.
Must live in the Nashville/Middle Tennessee area. 15-20 hours a week.
4. Email Manager
Oversee email marketing campaigns, automations, design, and layout for Compass Classroom. Includes developing good systems, analytics, etc. Ability to write well and have a good eye for design necessary.
Prior email marketing experience with ActiveCampaign (or a similar system) is required. Familiarity with Compass Classroom products is a plus. Must have experience with homeschooling or homeschool curriculum and be comfortable working with Christian content, writing primarily to women. This person would work under and assist the Marketing Director manage various campaigns.
Remote. 10-20 hours per week. Rate based on experience.
